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PRESS RELEASE issued on behalf of Scenic Blue
July 2004

SCENIC BLUE LAUNCHES BESPOKE TRAINING INITIATIVE

A brand new training initiative designed to cater for the specific needs of professional landscape businesses has been launched by Scenic Blue (UK) Ltd – the UK’s only landscape gardening franchise.

The innovative scheme, launched at the company’s annual summer convention was developed in response to the failure of standard horticultural training qualifications to provide a dedicated training resource pertinent to individuals working in the domestic landscape sector – traditional courses are attended by landscape staff working across a variety of sectors.

The SBTI (Scenic Blue Training Initiative) focuses on the delivery of all the practical and statutory skills required to build gardens for the public – in addition to the provision of essential business skills necessary to establish a commercially successful landscape business. Business based modules covered in the course include client care, site management and evaluating profitability.

Every Scenic Blue employee working within the 37 strong franchise network will now have their training monitored on individually data based training records. Upon successful completion of each module, staff will receive a certificate which will be filed within the individual’s personal training folder.

Commenting on the initiative, managing director Judy Behl says “we anticipate this bespoke training programme will provide our franchise owners with a valuable tool to assist in the growth and development of their businesses – and ultimately in the evolution of the Scenic Blue brand. By creating a scheme which combines key practical landscaping skills and industry knowledge with enhanced business acumen, our franchise owners will be fully equipped to establish a commercially sound and highly professional garden design and construction company. The Scenic Blue brand has always been synonymous with the provision of a highly professional landscape service delivered with a commitment to an unrivalled standard of customer care – by embarking on this training programme we can ensure these core values are maintained”.

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